Privacy

Last updated 30 September 2026

This policy explains what personal data we collect through dbhq.uk, why we collect it, who processes it on our behalf, and the rights you have. We keep things deliberately minimal: no advertising and no selling of data. Analytics counts visits so the site can be improved, and you can switch it off at any time.

Who we are

The data controller is DBHQ Consulting Ltd, a company registered in England and Wales (company no. 06839674), trading as DBHQ. Registered office: Office 7, 35-37 Ludgate Hill, London, England, EC4M 7JN. For anything in this policy, email dan@dbhq.uk.

What we collect

We only collect what you give us or what is needed to serve the site:

  • When you contact us by email, through the contact form, or by booking a call: your name, email address, company (if you share it), and whatever you choose to tell us about your enquiry - including, if you answer them, how you would engage us and what brought you here.
  • Link context with a form enquiry: if you arrived on a link that carried source and post labels, those labels and the page you came to the form from are included in the enquiry email, so we know which post or tool led to it. They are visible in the address bar, we do not build a browsing history from them, and the form works exactly the same if they are absent.
  • Booking a call is handled by Cal.com, which processes the details you enter to schedule the meeting.
  • Analytics, unless you opt out: Google Analytics 4 counts how the site is used (pages viewed, rough location, device type), to see which pages are useful. See Analytics and cookies below.
  • Technical logs: our host, Cloudflare, processes standard request data such as IP address to deliver and secure the site.

How we use it, and our lawful basis

Under UK GDPR we rely on the following:

  • Replying to your enquiry and discussing working together - our legitimate interests, and taking steps at your request before entering a contract.
  • Keeping proper business and accounting records - our legal obligations and legitimate interests.
  • Running, improving and securing the website - our legitimate interests in a fast, safe site.
  • Analytics - our legitimate interests in knowing which pages are useful, so the site can be improved. You can object at any time by opting out.

Analytics and cookies

Under the UK's Privacy and Electronic Communications Regulations, analytics used only to produce statistics that improve a website does not need prior consent, as long as you are told about it and can object simply and for free. So analytics is on by default, a notice tells you so on your first visit, and you can opt out there, from "Cookie settings" at the foot of every page, or with the button below.

Google Analytics is set up so that it only produces those statistics:

  • advertising features, Google Signals and ad personalisation are switched off, and it is not linked to any advertising account
  • Google keeps visit-level data for 2 months, after which only totals remain
  • it sets _ga and _ga_* cookies to tell visits apart and keep a visit together

If you opt out, Google Analytics is not loaded and its cookies are removed. Your choice is kept in a dbhq_analytics cookie for a year, and it covers DBHQ's other sites under dbhq.uk that link to this policy, so opting out on one opts out on all of them. There are no advertising cookies. Cloudflare may set strictly necessary cookies to keep the site secure and performant, and if you open the Cal.com scheduler, Cal.com may set its own cookies under its own policy.

Who processes your data

We use a small number of trusted providers, and we do not sell your data or share it for advertising:

  • Cloudflare - hosting, content delivery and security.
  • Google (Analytics) - website usage statistics, acting only as our processor, unless you opt out.
  • Cal.com - call scheduling.
  • Resend - delivering contact form enquiries to us by email.
  • Microsoft 365 - email, when you write to us.

International transfers

Some of these providers may process data outside the UK. Where they do, the transfer is protected by UK adequacy regulations or by standard contractual clauses / an international data transfer agreement, so your data keeps an equivalent level of protection.

How long we keep it

We keep enquiry emails and booking details for as long as we need them to respond and, where relevant, for our legitimate business and legal records. After that we delete them. Google Analytics keeps visit-level data for 2 months; after that only totals remain, and they contain no personal data.

Your rights

Under UK GDPR you can ask us to give you access to your data, correct it, erase it, restrict or object to how we use it, or provide it in a portable form; and you can withdraw consent where we rely on it. Email dan@dbhq.uk and we will respond within one month.

Complaints

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes

We may update this policy from time to time. The date at the top shows when it last changed.

Contact

Questions about privacy? Email dan@dbhq.uk, or write to DBHQ Consulting Ltd, Office 7, 35-37 Ludgate Hill, London, England, EC4M 7JN.